book promotion

Hide a Book with Goodreads


“Sometimes, you read a book and it fills you with this weird evangelical zeal, and you become convinced that the shattered world will never be put back together unless and until all living humans read the book.”

-Hazel, The Fault in Our Stars

You have (at least!) one. That favorite book you recommend over and over again. You love it, and you want the rest of the world to experience it. Now’s your chance to make that happen.

This year, as part of our Ten-Year Anniversary Celebration, Goodreads is teaming up with our fellow book lovers at The Book Fairies for a special Hide a Book Day on Monday, September 18.

Who exactly are The Book Fairies? They’re readers who hide books around the world for people to find, read, and pass on. Anyone can take part. There are currently over 5,000 Book Fairies sharing books in 100 countries—one of them is Emma Watson, who has hidden copies of her Our Shared Shelf book club’s picks in Paris, London, and New York City.

Join us on Monday, September 18 in hiding our favorite books for other readers to find and enjoy. Don’t forget to ask a friend to do it, too! Here’s everything you need to know to get involved.

Select Your Favorite Books

We know this is easier said than done. Take your time browsing your own shelves. What book would you want an unsuspecting passerby to discover? Will it be a beloved classic or an irresistible bestseller?

Order Your Stickers

We have custom Goodreads and Book Fairies stickers to put on the covers of each of your hidden books. Order now to get your stickers before September 18! The Book Fairies work quickly, but they are based in England and do need time to get this out to you.

Find Your Perfect Hiding Spot

Where will you hide your books? Keep the weather in mind for any outdoor locations (soggy books are sad books) and remember that the books should be hidden…but not too hidden (abandoned books are the saddest). Some of our favorite hiding spots: train and bus stations, national monuments and museums, and parks.

Share Your Books

Once you’ve hidden a book, take a picture and share it with your fellow Goodreads members and Book Fairies on Facebook, Twitter, or Instagram using the hashtags #goodreadsturns10, #hideabookday, #ibelieveinbookfairies.



Decisions, decisions… What book will you leave for other readers to find on September 18?

We hope you’ll join us on Monday, September 18. Invite your friends to participate and tell us what book you want to hide in the comments!

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