The Clever Use of Subheadings – The Real Secret Behind Great Writing

The Clever Use of Subheadings – The Real Secret Behind Great Writing

The headline is what grabs the reader’s attention. If you fail to craft a compelling headline, you’ve failed the assignment, no matter how compelling the rest of your copy is. But attention isn’t enough in today’s cluttered digital world, where attention spans are shorter, and newsfeeds are longer. So the challenge for writers today is…

Can’t Decide Whether to Self Publish Your New Book?

Can’t Decide Whether to Self Publish Your New Book?

Now that you’ve written a book you’re proud of; you’re ready to share it with the world. But first, you have a question: Should I self-publish or hire a publisher? Maybe you’re aspiring to be the next Sarah Dessen in YA fiction. Or perhaps you created a series you’re confident will rival the book-to-movie success…

Understanding How to Market your Writing Skills

Understanding How to Market your Writing Skills

There are many misconceptions about marketing. Among them is that marketing, in some way, cheapens creative writing. As a result, most writers, artists, and other creatives avoid marketing like the plague – as if it would infect every aspect of their work. Several writers think this way because much of the advertising we see every…

The Pros and Cons of Using a Traditional Book Publisher

The Pros and Cons of Using a Traditional Book Publisher

So you’ve worked hard for many months, and you’ve finally finished your book. Congratulations! Now your next choice may be whether to self-publish your new book or to try to attract a traditional book publisher. There are benefits and shortcomings that come with either decision. Today we are going to focus on traditional book publishing….

2 Effective Ways to Market Your Books That Are Underused

2 Effective Ways to Market Your Books That Are Underused

Book marketing is something that many writers today are not very well suited for. Naturally, as writers, we would rather concentrate on sharpening our writing skills and cranking out a best-seller. Unfortunately, until that best-seller gets here, we must do other things to get the ball rolling. And one of those other things is marketing…