How to Write An Article Introduction
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How to Write An Article Introduction that Keep Readers Wanting More

Struggling to make your readers stick around? You’re not alone. Recent statistics show that an average reader only reads about 20% of a blog post before bouncing off. If you want to outperform this statistic and keep your audience hooked from the first line to the last, upgrading your introduction game is critical.

Ready for some actionable tips?

Why Writing a Compelling Introduction is Crucial

Are you struggling to capture your readers’ attention from the beginning of your articles? If so, you’re not alone. Many writers face the challenge of crafting an engaging introduction that keeps their readers hooked. Here’s a relevant fact: Did you know that studies have shown that readers decide whether or not to continue reading an article within the first few seconds? In this blog post, we will share strategies and tips for writing a practical article introduction that grabs your audience’s attention and leaves them wanting more. Get ready to captivate your readers with compelling opening paragraphs – let’s dive in!

Grabbing the reader’s attention

In the world of writing, first impressions indeed count. That’s where a gripping article introduction comes into play. Consider this your opening act, your opportunity to pique the reader’s curiosity and compel them to journey through the rest of your content.

It requires skill but delivers by firmly hooking the reader right from that initial sentence. From captivating stories to surprising facts or bold statements, there are countless ways to create that immediate sparkle in their eyes.

The mission? Craft an unforgettable introduction that leaves them hungry for more.

Setting the tone for the article

The introduction of an article plays a crucial role in setting the tone for the rest of the piece. It is your first opportunity to captivate readers and entice them to continue reading. You can hook your audience from the start by crafting a compelling and engaging opening paragraph.

One effective strategy for setting the tone is by using a summary lead. This involves providing a concise overview of what readers can expect in the article. You create anticipation and curiosity by giving them a glimpse into what’s to come.

Another approach is using a punch lead, which involves starting with a bold statement or surprising fact that immediately grabs attention. This helps pique readers’ interest and keeps them engaged.

Additionally, utilizing contrast leads can also help set the tone effectively. Contrasting two different ideas or perspectives within your introduction creates intrigue and encourages readers to explore these differences further.

Context leads are another valuable technique for setting the tone in your article introduction. By providing relevant background information or establishing context early on, you give readers a solid foundation to build their understanding throughout your piece.

Remember, it’s important to keep sentences short and direct when writing introductions. Using personal pronouns like “you” helps establish rapport with your readers and connect them to your content.

Strategies for Writing an Engaging Introduction

Are you tired of writing article introductions that fail to captivate readers? Well, fret no more! This blog post will reveal strategies for crafting an engaging introduction that will hook your audience from the first sentence. Did you know a well-written intro can make or break your article’s success?

It’s true! Using the proper techniques can keep readers wanting more and ensure they stick around till the end. So get ready to learn how to grab attention, set the tone, and leave your audience craving for what comes next in just a few simple steps.

Summary lead

A summary lead is a powerful technique for immediately grabbing the reader’s attention. It involves summarizing the main point or critical information of your article concisely and compellingly.

By providing a brief overview upfront, you give readers a clear idea of what they can expect to learn or gain from reading further. This helps to pique their curiosity and encourages them to continue with the rest of your article.

A well-crafted summary lead sets the tone for your piece and entices readers to delve deeper into your content, ensuring they stay engaged and want more.

Punch lead

A punch lead is a powerful technique to start your article with a bang and instantly grab the reader’s attention. It involves starting with a bold, provocative statement or statistic that immediately captivates the reader’s interest.

Using this strategy, you can create intrigue and make readers curious about what you have to say next. A punch lead sets the tone for the rest of the article and keeps readers wanting more right from the start.

So, don’t be afraid to take a firm stance or present a surprising fact in your introduction – it will leave a lasting impact on your audience.

Contrast lead

A contrast lead is a powerful technique for immediately capturing your readers’ attention. You immediately create intrigue and curiosity by presenting two contrasting ideas or elements in your introduction.

This can compel readers to keep reading to find out how the article will reconcile or explain these seemingly opposite concepts.

For example, imagine starting an article about healthy eating with a contrasting lead like this: “In a world obsessed with fast food and convenience, it’s time to challenge our taste buds and embrace the vibrant flavors of nutritious meals.” Here, you’re highlighting the contrasting ideas of unhealthy eating habits versus embracing healthier options.

Another way to use a contrasting lead is by setting up opposing viewpoints on a topic discussed in your article. This can hook readers by presenting them with conflicting perspectives right from the start.

For instance, if you’re writing an article about the pros and cons of social media, you could begin with something like: “While social media has undoubtedly revolutionized communication and connected us like never before, it also comes with its fair share of drawbacks.”.

Context lead

The context lead is a powerful technique for writing an engaging article introduction. It involves providing background information or setting the stage for your topic before diving into the main points.

This approach allows readers to understand the significance of your article and helps create a sense of anticipation. By establishing the context, you can make your readers more receptive to what you say and keep them wanting more.

So, instead of jumping right into your content, take a moment to provide some context and set the scene for an even more compelling introduction.

Question lead

One powerful strategy for writing an engaging article introduction is to use a question lead. You can immediately grab the reader’s attention and arouse their curiosity by posing a thought-provoking question right at the beginning.

For example, instead of starting with a bland statement like “In this article, we will discuss how to write an effective introduction,” you can kick things off with something like, “Have you ever wondered how some articles manage to captivate readers from the very first sentence?” This piques the reader’s interest and sets the stage for what’s to come in your article.

So get creative and find that captivating question that will leave readers eager to dive into your content.

Story lead

Crafting a captivating story lead is one of the most effective ways to grab your readers’ attention. By sharing a compelling anecdote or narrative, you can instantly connect and intrigue your audience to keep reading.

Whether it’s a personal experience, a real-life scenario, or even a fictional tale, incorporating storytelling into your introduction helps to humanize your content and make it relatable. It lets readers emotionally invest in your article immediately, increasing their curiosity and desire to learn more.

So remember, when writing your article introduction, think about how you can weave in an engaging story that will captivate and hook your readers from the start.

Tips for Writing an Effective Introduction

Are you struggling to capture your readers’ attention with your article introductions? Did you know that a compelling intro can make or break the success of your piece? Well, fret not! In this blog post, we will share valuable tips and techniques for writing a practical introduction that keeps readers hooked from start to finish. Get ready to captivate your audience and leave them wanting more!

But wait, there’s more!

Start with an interesting unrelated fact

One effective way to grab your readers’ attention in the introduction of an article is by starting with an interesting unrelated fact. Presenting a dramatic or intriguing piece of information not directly related to your main topic immediately engages your readers and makes them curious about what comes next.

For example, did you know that elephants are the only mammals capable of standing on their heads? Starting with such unexpected facts can pique curiosity and encourage readers to continue reading to discover how this relates to your article’s content.

So, instead of diving straight into your main points, consider starting with an attention-grabbing unrelated fact that will captivate your readers immediately.

Use an anecdote

Imagine this: You’re reading an article, and within the first few sentences, you’re captivated by a short story or personal experience. It instantly grabs your attention and makes you want to keep reading.

That’s the power of using an anecdote in your article introduction.

Anecdotes are real-life stories that help to illustrate a point or theme in your writing. They add a personal touch and make your content relatable to readers. By sharing an anecdote at the beginning of your article, you create an emotional connection with your audience right from the start.

Instead of starting with dry facts or information, incorporate an engaging anecdote related to the topic. For example, if you’re writing about overcoming fear, share a brief story about how you conquered one of your fears.

This draws readers in and makes them curious about what else you have to say.

Remember, when using anecdotes in your introduction, make sure they are concise and relevant to the overall message of your article. Anecdotes should serve as a springboard for diving into the main points of your piece rather than becoming lengthy tangents.

Incorporate cliffhangers

Incorporating cliffhangers into your article introduction is a surefire way to keep readers hooked and wanting more. Leaving them in suspense or with unanswered questions creates a sense of curiosity that drives them to continue reading.

For example, you could start by hinting at an intriguing revelation or promising an unexpected twist later in the article. The key is providing enough information to pique their interest without giving away too much.

Cliffhangers captivate readers from the start and entice them to delve deeper into your content for answers and closure. So, don’t be afraid to leave your audience hanging – it’s a powerful technique that keeps them engaged throughout your article.

Begin with a thought-provoking question

One powerful way to start an article introduction is by posing a thought-provoking question. This immediately engages the reader’s curiosity and prompts them to think about the topic you’re discussing.

For example, instead of simply stating, “This article is about how to write a compelling introduction,” consider starting with a question like, “Have you ever wondered why some articles effortlessly capture your attention from the very first sentence while others fall flat?” You can establish a strong connection right from the start by challenging your readers’ preconceived notions and inviting them to reflect on their own experiences.

Using a thought-provoking question as an opening strategy instantly captivates readers, encouraging them to continue reading in search of answers or insights. It also signals that your article will address their specific concerns or interests, making it more likely they’ll stay engaged throughout.

Employ gentle confrontation

Gentle confrontation is a powerful technique that instantly captivates your readers and makes them want to keep reading. Instead of shying away from controversial or thought-provoking statements, gently confront your readers with an idea or opinion that challenges their beliefs or assumptions.

By presenting a different perspective in a non-threatening manner, you create intrigue and curiosity, compelling your audience to continue reading to find out more. This approach helps you establish credibility and positions you as a knowledgeable writer who isn’t afraid to address opposing viewpoints.

So, employ gentle confrontation in your article introduction, and grab your readers’ attention from the start!

Keep sentences short

When writing an article introduction that hooks readers, it’s crucial to keep your sentences short. Long and convoluted sentences can confuse and lose the reader’s interest. Using shorter sentences creates a more digestible flow of information, making it easier for readers to follow along.

Short sentences also have a punchy impact, emphasizing and clarifying your ideas. So remember, keeping your sentences brief will help captivate readers from the start and keep them wanting more throughout your article.

Personalize with “you” pronouns

One effective technique for writing an engaging article introduction is personalizing it with “you” pronouns. Addressing the reader directly creates a sense of connection and makes them feel like you’re speaking directly to them.

This personalization helps to grab their attention right from the start and keeps them engaged throughout the article.

For example, instead of saying, “Writers should always consider their audience,” try starting with, “Have you ever wondered how to connect with your readers?” This approach speaks directly to the writer, making them feel involved.

Using “you” pronouns also allows you to frame your content as advice or guidance tailored explicitly for the reader. It establishes a sense of authority and expertise, further enhancing their interest in what you say.

However, it’s important not to overdo it. Balance is critical when personalizing with “you” pronouns; use them strategically where appropriate and avoid sounding too promotional.

Avoid overselling

When it comes to writing an article introduction, one common mistake that writers make is overselling. While it’s important to grab the reader’s attention and create intrigue, going overboard with promotional language can come across as insincere or desperate.

Instead, focus on providing value and building trust with your audience.

To avoid overselling, start by identifying the main problem or pain point that your article will address. Then, highlight how your content will provide a solution or valuable insights. Be confident in showcasing your expertise without resorting to hyperbole or excessive self-promotion.

Remember to keep your sentences concise and straightforward. Avoid exaggerating claims or overly enthusiastic language that may seem over the top. Instead, aim for a balanced tone that conveys credibility and authenticity.


In conclusion, mastering the art of writing a captivating article introduction is vital for keeping readers hooked. You can create an enticing opening that grabs attention using strategies like summary leads, punch leads, and story leads.

Remember to incorporate elements like cliffhangers, thought-provoking questions, and gentle confrontation to keep readers wanting more. Personalizing your intro with “you” pronouns adds a personal touch while avoiding overselling and maintaining credibility.

With these tips and techniques in mind, you’ll be able to craft a compelling introduction that sets the tone for an interesting article that keeps readers coming back for more!


1. What is the importance of a compelling article introduction?

A captivating article introduction is crucial because it sets the tone for the entire piece and grabs readers’ attention, making them want to continue reading. It helps establish the relevance and value of the content.

2. How can I make my article introduction engaging?

To make your article introduction engaging, consider using a thought-provoking question, an intriguing anecdote, a startling statistic or fact, or by highlighting a problem your article will address and provide solutions for. Aim to pique readers’ curiosity and create a desire to learn more.

3. Should I reveal everything in the article introduction?

No, it’s best to provide a teaser or sneak peek in your article introduction without revealing all the details. The goal is to give readers enough information to entice them but leave room for exploration and discovery throughout the rest of your content.

4. How long should an excellent article introduction be?

An ideal article introduction should be concise yet impactful. Aim for around 2-4 sentences or about 50-100 words in length. Remember that brevity is key – you want to hook readers quickly without overwhelming them with too much information upfront.

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