The Clever Use of Subheadings – The Real Secret Behind Great Writing

The Clever Use of Subheadings – The Real Secret Behind Great Writing

The headline is what grabs the reader’s attention. If you fail to craft a compelling headline, you’ve failed the assignment, no matter how compelling the rest of your copy is. But attention isn’t enough in today’s cluttered digital world, where attention spans are shorter, and newsfeeds are longer. So the challenge for writers today is…